- 期刊
Determinants of Planned and Impulse Buying: The Case of the Philippines
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並列摘要
The paper investigates factors influencing planned and impulse purchases in six personal care product categories. This study utilizes a behavioral measure, rather than an attitudinal measure of planned/impulse purchase. Data consist of 982 product purchases of 502 consumers in urban Philippines. Results show that product category, purchase frequency, brand comparison, and age are significant factors influencing planned and impulse purchases. There is no relationship found between planned/impulse purchases and attitudinal shopping values, surrogates for retail search strategies. Implications for retail management are identified.
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被引用紀錄
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黃明弘（2008）。建立供應鏈之策略性供應商選擇模式〔博士論文，中原大學〕。華藝線上圖書館。https://doi.org/10.6840/CYCU.2008.00370
Huang, B. M. (2014). 鉬對含鈮低碳變韌鐵系熱軋鋼板的微結構發展之影響 [doctoral dissertation, National Taiwan University]. Airiti Library. https://doi.org/10.6342/NTU.2014.00476
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延伸閱讀
- 蔡孟如（2015）。A Study on Investigating Affecting Factors of Impulse Buying〔碩士論文，國立中正大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0033-2110201614031333
- 謝國斌（2016）。Multicultural Politics of the Philippines。台灣國際研究季刊，12(4)，55-79。https://www.airitilibrary.com/Article/Detail?DocID=18162622-201612-201701120013-201701120013-55-79
- Lam, Y. W. (1980). Economic policy in the Philippines during the American colonialperiod [master's thesis, The University of Hong Kong]. Airiti Library. https://www.airitilibrary.com/Article/Detail?DocID=U0029-1812201200001839
- Mathias, F. M. C. (2008). Religion and Business Behavior in the Philippines. 國際文化研究, 4(2), 1-38. https://doi.org/10.29960/SIC.200812.0001
- Simon, R., & Suarez, M. T. (2022). Examining the Behavioral Intention of Philippine MSMEs Toward Business Intelligence Adoption. Journal of Business and Management, 28(1), 67-99. https://doi.org/10.6347/JBM.202203_28(1).0003