Effect of Consumer's Satisfaction Degree based on Multi-agent System Using Logit Model for Reference Price

Junko Shibata ； Koji Okuhara ； Shogo Shiode ； Hiroaki Ishii ； Junko Yamada

《Asia Pacific Management Review》 12卷6期 (2007/12) Pp. 322-326

https://doi.org/10.6126/APMR.2007.12.6.03

並列摘要

We purchase various products and services in every day. A process, which selects the product and service by consumer, is called a purchasing decision process. Generally speaking, the purchasing decision process consists of five stages. There are problem cognition, information search, substitute validation, purchasing decision, and action after the purchase. We pay attention to the substitute validation as which a consumer estimates it among two or more alternative related with an item. In this paper, the product selection action of the consumer about the notebook PC in consideration of the synergistic effect of two or more attributes is studied. Further, we analyze the impact of the parameter about a consumer's degree of satisfaction on product selection using sugarscape model.

並列關鍵字

Product selection action ； Logit model ； Consumer's degree of satisfaction ； Sugarscape model

參考文獻

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Shibata, J.,Okuhara, K.,Saito, S.,Shiode S.,Ishii. H.(2006).Analysis of Time Series Derived from Sugarscape Model which is Composed of Trading Agent.Proceedings of the 12th Asia Pacific Management Conference.(Proceedings of the 12th Asia Pacific Management Conference).