Selection of Competitive Advantages in TQM Implementation Using Fuzzy AHP and Sensitivity Analysis

Ming-Lang Tseng ； Yuan-Hsu Lin

《Asia Pacific Management Review》 13卷3期 (2008/09) Pp. 583-599

https://doi.org/10.6126/APMR.2008.13.3.03

並列摘要

This study examines the total quality management implementation in an organizational system in order to provide a framework in the selection of competitive advantages under uncertainty. The application of fuzzy analytic hierarchy process, based methodology, proves to be efficient in handling the decision criteria and fuzzy data involved in the selection of alternatives. Linguistic comparisons given by the consulted professionals and experts for each comparison facilitated the construction of fuzzy pairwise comparison matrices. A problem, having a hierarchy of four stages and containing different criteria and attributes, demonstrates the implementation of the system. The study decision criteria include effective leadership, people management, customer focus, strategic plan and process management, whereas the competitive advantages are cost, quality, delivery and flexibility. The research findings, as applicable to PCB manufacturing systems, suggest that the adoption of flexibility as a major competitive advantage with a higher uncertainty and delivery with a lower uncertainty.

並列關鍵字

Total quality management TQM ； competitive advantage ； fuzzy analytic hierarchy process FAHP ； sensitivity analysis

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