- 期刊
促銷活動、品牌形象、顧客滿意度、再購意願之研究－開架式化妝品實證
A Study on Promotion Type, Brand Image, Customer Satisfaction, Repurchase Intention-An Empirical Investigation of Self-selective Cosmetics Products
並列摘要
This research will be conducted via literature review, subjects of this research will be focused on female aged from 18-38 who live in Taipei. Using questioner as research methodology, attend with linear structural model to examine concept of Promotion Type, Brand Image, Customer Satisfaction, Repurchase Intention. Connecting different concepts and scrutinizing causal relation, reflecting on Repurchase Intention to create genuine value and essential profit.
被引用紀錄
饒岩剛（2011）。男性臉部護膚保養品消費行為研究〔碩士論文，國立交通大學〕。華藝線上圖書館。https://doi.org/10.6842/NCTU.2011.00222
劉彤雯（2006）。網路通訊設備產業以自有品牌創業個案研究——以普萊德科技股份有限公司為例〔碩士論文，國立臺灣大學〕。華藝線上圖書館。https://doi.org/10.6342/NTU.2006.02989
鮑敦瑗、莊閔越（2013）。2011鹿港慶端陽節慶遊客知覺服務品質、滿意度與再遊意願關係之研究。嘉大體育健康休閒期刊，12(3)，1-11。https://doi.org/10.6169/NCYUJPEHR.12.3.01
徐世駿（2012）。組織採購決策行為因素之研究 - 以自動化設備產業為例〔碩士論文，國立中央大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0031-1903201314434086
蕭丞祖（2015）。真人密室逃脫遊戲顧客滿意度、休閒效益 與再參與意願關係之研究〔碩士論文，朝陽科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0078-2502201617132772