如何透過網路行銷增加休閒運動網站瀏覽量

因網際網路的普及化，各種網站設立的數量也越來越多，另外隨著國人運動休閒與養生健康風潮的盛起，許多個人與團體開始設立休閒運動相關網站，透過這個網路平台，除了可讓人互相分享網路資源外，也可透過網站瀏覽量的提升與搜尋引擎(search engine)的最佳化，從網站經營者本身所提供的商品或服務產生的收益，甚至藉此產生廣告或贊助。網路行銷有快速、成本低、無遠弗屆及資源共享等諸多特性，但運動休閒相關網站數量非常多，如何有效的利用網路行銷的特性與功能來增加網站的瀏覽量成了重要的關鍵。

關鍵字

網際網路；網路資源；搜尋引擎

並列摘要

A variety of web sites has sprung up across the nation as a result of the increasing prevalence of Internet usage. Amongst these web sites, sports recreation web sites have gained increasing popularity with the formation of a more health-conscious public. Individuals and organizations have begun to set up numerous sports recreation web sites attempting to promote both the awareness of such web sites and the products or services they provide. Companies also strive to modify the internet search engines to improve the speed and frequency of web surfing. Through bettering the internet platform, they hope to attract sponsorship and advertisement to generate more revenue. Internet advertising possesses strong advantages such as ubiquity, low cost of operation, speed of information sharing and procurement, and the pooling of vast resources. However, given the vast number of websites that consumers have to sort through to reach quality ones, it is essential for web sites to learn to make best use of the unique features and functions presented by Internet advertising to increase web surfing.