數位經濟時代下,相關產業常結合網路或科技應用,運動也不例外。除了討論具體技術,法令遵循議題亦不可忽略。本文目的在於由法令遵循解析美國Peloton公司帶起之線上直播健身課程風潮,聚焦業者聘僱教練製作影片衍生之可能法律議題。透過文獻分析與實務判決摘要,以著作權法與勞動基準法之競業禁止為核心,兼顧消費者保護法部分規範。分析結果發現與以往分別藉由所需軟、硬體,創造運動風氣之作法有異,透過線上直播健身課程之方式,除可形成正向循環,相關營運規劃或權益保護之關鍵,在於該課程之產出能否符合著作權法之原創性,及聘請教練製作影片時,應注意競業禁止與授權約定等。最終,諸如著作權歸屬、授權範圍或相關要項,本文提出因應建議,如契約之具體約定,以供運動產業經營者及從業人員參考。
In the era of the digital economy, use of internet or technology applications is increasingly common within the sports industry. The issue of legal compliance cannot be ignored when discussing specific technologies. Given the trend of live streaming fitness classes (introduced by Peloton, a US company), the purpose of this article is to focus on potential corporate legal compliance issues applicable to hiring a fitness coach to produce videos, rather than issues of personal data protection or technological application. Through literature review and summary of practical judgements, this article would handle the possible legal issues, especially regarding the Copyright Act and after-resignation business strife limitation agreements for work for hire or contract labor under the Labor Standards Act. Results indicate that the key to the operational planning and protection of legal rights and interests of live streaming fitness classes lies in the originality of the output of the class. Originality during live broadcast fosters a positive cycle which could permit the work to be protected by the Copyright Act. This stands in contrast to previous practices of merely creating a sports atmosphere with some required software and hardware. Also, corporations should pay attention to the authorization agreement and the prohibition of competition when hiring a coach to make a film. Finally, for the reference of sports industry operators and practitioners, this article proposes concrete suggestions for the contents of the contract, controlling the ownership of copyright and the scope of authorization.