高中職學生藥品廣告素養與購用藥品風險行為之研究

A study on drug advertising literacy and medication risk behaviors among high school students

李嘉純(Chia-Chun Lee) ； 張鳳琴(Fong-Ching Chang) ； 紀雪雲(Hsueh-Yun Chi) ； 黃莉蓉(Li-Jung Huang)

《學校衛生》 73期 (2018/12) Pp. 59-77

https://doi.org/10.30026/CJSH.201812_(73).0004

摘要

本研究目的為探討高中職學生藥品廣告素養與購用藥品風險行為的現況及關係。研究對象為全國高中職學生，於2017年採用等比機率抽樣方法，共1,897名學生完成問卷。研究結果如下：一、過去一年約有18%學生「購用國外攜帶回來的藥品」，其中女生、高中生、藥品廣告暴露多，愈容易「購用國外攜帶回來的藥品」。二、過去一年約有15%學生「購用親朋好友介紹的藥品」，其中高中生、藥品廣告暴露多、藥品廣告素養低，愈容易「購用親朋好友介紹的藥品」。三、過去一年約有6%學生「在非合格場所購買他人兜售藥品」，其中藥品廣告素養低，愈容易「在非合格場所購買他人兜售藥品」。四、過去一年約有6%學生「看電視廣告／聽廣播宣傳／上網路買藥」，其中藥品廣告素養低，愈容易「看電視廣告／聽廣播宣傳／上網路買藥」。建議將藥品廣告素養融入校園正確用藥教育，以提升學生藥品廣告素養及減少購用藥品風險行為。

關鍵字

學生 ； 藥品廣告 ； 素養 ； 用藥風險行為

並列摘要

The purpose of this study was to examine drug advertising literacy and medication risk behaviors among high school students. A probability-proportionate-to-size sampling method was used. A total of 1,897 senior and vocational high school students completed online self-administered questionnaire in 2017. The main results were as follows. 1. About 18% of students obtained medicine from overseas suppliers in the past year. Girls, senior high school students, students with higher drug advertising exposure were more likely to obtain medicines from overseas suppliers. 2. About 15% of students obtained medicine from family/friends in the past year. Senior high school students, students with higher drug advertising exposure and lower drug advertising literacy were more likely to obtain medicine from family/friends. 3. About 6% of students purchased medicine from unlicensed sources in the past year. Students with lower drug advertising literacy were more likely to obtain medicine from unlicensed sources. 4. About 6% of students obtained medicine from TV/radio advertisements or online sales in the past year. Students with lower drug advertising literacy were more likely to obtain medicine from TV/radio advertisements or online sales. The findings suggest that medication education could integrate drug advertising literacy to enhance students' drug advertising literacy and reduce medication risk behaviors.

並列關鍵字

high school student ； drug advertising ； literacy ； medication risk behavior

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