西文廣告用語之教學應用研究：運用「概念圖」提升學生學習效果

Enhance Spanish Language Learning with Commercial Terminologies and Concept Maps

張茂椿(Mauh-Tsun Chang) ； 裴兆璞(David Chau-Pu Pei)

《淡江外語論叢》 15期 (2010/06) Pp. 76-97

摘要

有鑑於教學方式多元化的發展趨勢，以及實踐課程活化的使命，本文探討廣告用語之西文教學應用模式，實驗設計適當之教學策略，因勢順導幫助學生更有效習得西班牙語。本文運用「概念圖」爲創新教學模式，倡導創新教學於結合從西語商標可以衍生出的單字、片語乃至於簡單的直述句型。本文意圖推廣西語課程的重要性可謂不言而喻。

關鍵字

從廣告中學西語 ； 概念圖 ； 教學策略 ； 合作學習 ； 創新西語教學

並列摘要

This paper introduces Spanish alike commercial terminologies to second languages classroom. Considering the emerging Spanish-speaking environment, we are confident there are new rooms for innovative teaching development. Thus, this study constitutes itself as an experiment to identify appropriate teaching strategies for the Taiwanese students.
Therefore, we adopt and adapt adequate teaching strategies, taking into account the advantage in exploring the rich cultural contents behind the brand names and commercial advertisements themselves.
To better accomplish our mission, as well as to assist our students to organize their learning process with more efficiency, we also avail ourselves of the ”concept maps”, as an efficient tool to develop learning strategies. Toward these purposes, collective class exercises and survey have been conducted in order to enhance learning efficacy, and to guide students in a more effective acquisition of this useful yet passionate Spanish language.

並列關鍵字

Learn Spanish from the advertisements ； concept maps ； teaching strategies ； collaborative learning ； innovative Spanish teaching

參考文獻

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