- 期刊
Feminism Orientation, Product Attributes and Husband-Wife Relative Influence on Family Purchase Decision: An Empirical Study in Taiwan
並列摘要
Wife relative influence (i.e., HWRI) on family purchase decision-making in Taiwan, which is a benchmark of developed countries in Asia. Feminism orientation and two product attributes (function-appearance and high-low financial risk) are posed as independent constructs for testing HWRI. Questionnaires are used to survey HWRI and feminism orientation of respondents in Taiwan. And LISREL model is used to test. causality path effect between feminism orientation and HWRI. The results indicate that Taiwanese families make purchase decisions in a syncretic (i.e., husband-wife joint) way, with slightly husband dominance. And the relationships among feminism orientation, product attributes and HWRI are confirmed via the empirical evidence.
延伸閱讀
- 陳正男、譚大純（1996）。Husband-Wife Relative Dominance on Family Purchase Decision Making: A Taiwan-Japan Empirically Cross-Cultural Study Based on the Perspectives of Feminism Orientation and Product Attributes。Asia Pacific Management Review，1(1)，13-25。https://doi.org/10.6126/APMR.1996.1.1.02
- 趙梓琪（2009）。A Study of the Relationship Model among Adversity Quotient, Emotional Labor, Perceived Organizational Support and Sales Performance for Life Insurance Industry in Taiwan〔碩士論文，長榮大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0015-1707200912171500
- Chau, T. T. H. (2013). Social Relationship Factors Influence on Electronic Word-Of-Mouth on Social Networking Sites: Empirical Study in Taiwan and Vietnam [master's thesis, National Formosa University]. Airiti Library. https://www.airitilibrary.com/Article/Detail?DocID=U0028-1806201312131000
- 張國忠、陳照明、呂智忠（2005）。The Relationship among National Culture, Consumer Ethical Beliefs, and Purchasing Counterfeit Product Behaviors-An Empirical Study for Mainland China and Taiwan。管理與系統，12(3)，27-42。https://www.airitilibrary.com/Article/Detail?DocID=10239863-200507-12-3-27-42-a
- 彭新恬（2012）。Research of the relationships among gender role, money attitude and consumer decision-making style- A comparison of females across the Taiwan Strait〔碩士論文，國立臺北大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0023-0309201218564700