以符號學觀點解讀「字繪台灣」之城市意象圖示表現

Interpretation of the City Image Illustrated by Zi Hui Taiwan: From the Perspective of Semiotics

陳歷渝(Li-Yu Chen) ； 謝文哲(Wen-Zhe Hsieh) ； 吳彥(Yan Wu) ； 楊偉星(Wei-Xing Yang)

《設計學研究》 22卷2期 (2019/12) Pp. 93-120

https://doi.org/10.30105/JDS.201912_22(2).0005

摘要

「城市意象」乃一座城市帶給人們感受的象徵代表，包含了食、衣、住、行、育樂等生活樣態，也是市民在城市中所建構出來的生活意象。不同的城市會因為經濟、文化與發展等，產生出不同的樣貌。透過網路科技人們可以遠距瀏覽城市的照片，對城市生活產生想像，寫實的照片雖然傳達事實，但繪畫中的城市擁有畫家所賦予的詮釋與想像，作品充滿了作者的個別解讀。創作者對城市意象之理解表現在其城市的繪畫中，而觀賞者透過繪畫中的符號理解城市，也從中體會創作者繪圖之主觀。符號學作為分析符號（Sign）意義的人文科學，可作為分析藝術作品象徵意義的工具，本文運用符號學的觀點，分析《字繪台灣》專書裡表現城市象徵的圖案內容，探討創作者是否會因為對城市的空間體驗差異，影響城市意象表達的內容，空間體驗差異包含「對台灣的認知程度」、「表現的形式」、「繪圖的題材」等因素，並透過問卷基本資料，分析創作者的背景後，再透過符號學與城市意象之理論，探討創作者的思考過程、繪圖理念以及圖案表達，能否與所描繪的對象產生關聯，研究發現創作者的生活體驗與繪圖表現具有明顯的關聯性，生活經驗多寡影響的創作者對城市意象的表現深度。

關鍵字

符號學 ； 城市意象 ； 空間體驗 ； 字繪台灣 ； 文化創意

並列摘要

The image of the City refers to the feeling inspired in people by various symbols engendered by a city, and symbols comprise those in the lifestyle domain, such as food, clothing, housing, travel, and recreation; city image is also a representation of life created by people in a city. Different cities produce different images due to the city's economy, culture, and development. Through use of the Internet or map systems, people can easily view realistic photos of a city and imagine the city without visiting the scene in person. Cities in drawings are infused with the artist's imagination, and although the imagination is not necessarily consistent with reality, it is full of the artist's interpretation and expectation. In a work depicting a city, the drawer's understanding of the city image depicted can surely be discerned. Viewers can understand the city's development and change through the drawing and also understand the mood of the artist when drawing the work. Semeiotic, as a human science that analyzes the meaning of signs, can be used as an instrument for analyzing the meaning of artistic works. Therefore, this study investigated the characteristics of drawings of pictures in the book Zi Hui Taiwan (字繪台灣) from a semeiotic perspective. The aim was to investigate whether the different spatial experiences of drawers influence their process of drawing city images. The spatial experience factors included perception level of Taiwan, forms of expression, and themes of drawings. We studied the artists according to their basic characteristics and backgrounds and explored the factors through Semeiotic and city image theories. Specifically, we attempted to understand whether each drawer's thinking process, drawing concept, and drawing expression could be connected to the depicted targets, which would enable us to verify that life experience and drawing expression are closely related and inseparable.

並列關鍵字

Semiotic ； City Image ； Spatial Experience ； Zi-Hui Taiwan(字繪台灣)

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