高爾夫球友参舆動機、體驗舆满意度之研究

A Study of Golfer's Participative Motivation, Experience and Satisfaction

林樹旺(Shu-Wang Lin) ； 黄宗成(Tzung-Cheng (T. C.) Huan) ； 盧龍泉(Long-Chuan Lu)

《大專體育學刊》 4卷1期 (2002/07) Pp. 79-91

https://doi.org/10.5297/ser.200207_4(1).0007

摘要

在衆多休閒產巢中，徒事高爾夫活動的人口因其高消费及高爾夫球友身份的特殊性，使其常被视爲一種贵族化運動。加上本省高爾夫球場面積佔國有地的0.2%，平均25萬人使用一座球場，人數約佔總人口的5%，顯示出高爾夫運動在休閒市場中所佔的重要地位。但相较於其他休閒活勤而言，從事高爾夫活動之入會费所费不貲，而如此高昂的消费支出，人們或許從中可獵得特殊休閒體驗。因此爲探对人們從事此運動的動機舆體驗程度，本研究以高爾夫球友爲研究封象、嘉羲東洋棕梠湖高爾夫球場爲研究範圍，来缭解高爾夫球友之個人背景、参舆動機舆體驗程度之情形舆其之間的關係。本研究發现受訪者男性居多，以中年人爲主；在参舆勤楼方面，以「鬆弛身心調劑生活、休閒娱樂目的、紓解工作壓力、培養終身運動習慣」爲最主要之参舆動機；在體驗程度上，封「呼吸新鲜空氣、培養終身運動習慣、對身體協碉性的幫助、鬆弛身心調劑生活、桿弟的服務態度」體驗较高。最俊本研究利用IPA法，並参考SWOT分析模式，希望能有系統地檢視高爾夫球友之参舆動機舆體驗，並以此研究成果作爲政府、業者或學術相關單位在作高爾夫球塌政策、經營管理或研究工作上的参考。

關鍵字

高爾夫 ； 参與動機 ； 體驗 ； 满意度 ； IPA法 ； SWOT分析

並列摘要

In leisure industry, golf is generally treated as an upper-class activity because of its players' background and because of high expenditures associated with participating. It plays a special role in Taiwan. While compared with most other leisure activity, playing golf is very expensive but Taiwanese golfers are enthusiastic about it. Overall golf courses are about 0.2% of Taiwan's land while about 5% of the population is identified as playing golf. This means that in Taiwan, on average, 250,000 people share a golf course. This study, based on golfers using a golf course in Chia-Yi, was to explore golfers' demographic backgrounds, their motivation, and level of experience. IPA (importance-performance analysis) and SWOT (strength, weakness, opportunity, threat) analysis were employed as part of the research. Based on the data collected golfers tend to be male and middle-aged. The major motivations were found to be relaxation, entertainment, releasing work pressure, and enjoying sport. Their ratings of the golfing experience on fresh air, good sport activity, balance of physical and mental benefits and caddie attitude were high. The results of this study are included in recommendations to the government, the golf course industry and academics for future policy, business development and research.

並列關鍵字

golf ； participative motivation ； experience ； satisfaction ； IPA method ； SWOT analysis

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