高爾夫球場會員參與動機與滿意度之相關研究

A Study on Paticipation Motivation and Satisfaction of Golf Course Member

黃永炘(Yung-Hsin Huamg)

指導教授 ： 陳金海

長榮大學/管理學院/運動競技學系(所)/碩士(2015年)

https://doi.org/10.6833/CJCU.2015.00071

摘要

本研究目的旨在探討高爾夫球場會員參與動機與滿意度之相關情形。研究採用問卷調查法，研究對象為南一高爾夫球場會員，以立意取樣的方式進行量表施測，共發出400份問卷，回收率為95.25％，有效率為91.86%。研究結果發現高爾夫球場會員以男性最多；年齡以51-60歲居多；職業以商業居多；教育程度以大學居多；每月收入以35001-70000元居多；打球時段以上午10:00~14:00居多；每月打球次數以3-4次居多；打球時間以高爾夫球日居多；球齡以3-4年居多；打球差點以18-27居多。結論：南一高爾夫球場會員參與動機在不同職業、不同打球次數、不同球齡有顯著差異；會員滿意度在不同性別、不同球齡有達顯著差異；會員參與動機和滿意度相關程度有顯著正相關。

關鍵字

高爾夫球 ； 參與動機 ； 滿意度 ； 會員

並列摘要

The Purpose of this study was to investigate the involvement of relevant circumstances golf member Motivation and Satisfaction. Questionnaire survey was used in this study on Nan Yi golf course member. Association based on purposive sampling. 400 copies of questionnaires were distributed. 95.25% were retrieved successfully and 91.86% were found to be valid. The following findings were identified: most of golf course member are male; most of them aged 51-60 years; most of them listed businssman as their occupation; most of them have a university degree; most of them have 35001-70000 monthly income; most of them playing time:10:00 to 14:00; most of them playing 3-4 times a month; most of them playing on Golf Day ; most of theirs Length of Playing Golf to 3-4 years; most of them Handicap are 18-27. Research conclusion: difference Occupation, difference playing times, difference Length of Playing Golf on Nan Yi golf course member in Motivation played a significant role. Difference Length of Playing Golf, difference gender on Nan Yi golf course member in Satisfaction played a significant role. Nan Yi golf course member Motivation, satisfaction played a significant role.

並列關鍵字

Golf ； Participation Motivation ； Satisfaction ； Member

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