透過您的圖書館登入
IP:3.128.29.244
  • 期刊

高中職學校特色發展的歷程、原則與策略

The Types, Process and Development Strategy of School Characteristics of Senior High School

摘要


因應少子女化衝擊、家長教育選擇權的抬頭,以及對整體辦學績效的重視,高中職學校必須掌握時勢,展現學校特色,提升學校整體競爭力,以獲得社區家長肯定及提升學生選讀意願。本文旨在探究高中職學校特色發展的歷程、原則與策略,首先析述學校特色的意涵、特性與功能;接著說明學校特色發展的歷程及原則,最後再提出高中職學校特色發展的八大策略,包括:一、權變善用高中職學校特色發展不同類型以經營學校特色;二、教師增能賦權,強化教學專業知能,發展學校多元特色;三、建立專業學習社群,鼓勵知識分享,促進教師專業成長;四、激勵創新求變,促發新思維新作為,規劃校本特色課程;五、結合學校特色利基,建立學校特色品牌,推動教育行銷;六、善用全方位的策略聯盟,創造共榮新局,創增教育價值;七、善用全品管與特色評鑑,建立永續經營的優質學校文化;八、把握特色發展的步驟,循序漸進、建立高中職卓越品牌。

並列摘要


Because of the impact of low birth rate, the increasing awareness of school choice, and the emphasis on the school administration efficiency, schools nowadays have to follow the trend, display their unique characteristics, and enhance the school competitiveness, so as to win the recognition of parents in the community and attract more students to enter the school. The main theme of this article is to describe the development of school characteristics. It first briefly defines school characteristics, including its definition, concepts and functions. Then, it will go through the principles and process of development of school characteristics. Finally, the article will be wrapped up with eight leading strategies for the school characteristics development. The eight leading strategies are as follows. First, based on the different resources and merits each school has, the administration leader should lead a school on the basis of its individual characteristics. Second, strengthen teaching expertise, enhance teacher empowerment and develop school characteristics. Third, construct teachers' professional learning community, encourage teachers to share knowledge and further promote their expertise. Third, inspire teachers to teach in an innovative way, mapping out curricula based on school features. Fourth, encourage creative and innovative teaching styles based on the school characteristics. Help create school-centered curricula. Fifth, integrate school characteristics into teaching, help build reputation of schools and promote education based on individual school features. Sixth, make use of strategic alliances, create a win-win situation, and help enhance educational value. Seventh, use TQM and characteristics evaluation to make an everlasting school cultural system. Eighth, follow the procedures of school features development, and take every step carefully to build reputation for the school brand.

參考文獻


白雲霞(2003)。學校本位課程發展理論、模式。臺北市:高等教育。
吳明烈(2007)。建立終身學習機構夥伴關係的策略聯盟作法研議。師大學報。52(3),1-18。
桃園縣政府教育局編(2011)。特色桃花園―桃園縣學校特色認證專輯。桃園縣:桃園縣政府。
吳淑芬(2006)。國民小學經營學校特色之研究(碩士論文)。臺南大學教育經營與管理研究所。
吳清山(2004)。學校行銷管理理念與策略。北縣教育。47,23-34。

被引用紀錄


林靜霞(2016)。一所新高中學校行銷策略之個案研究〔碩士論文,淡江大學〕。華藝線上圖書館。https://doi.org/10.6846/TKU.2016.00399
何惠麗(2016)。國民小學推展特色學校之研究〔碩士論文,朝陽科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0078-1108201714032024
邱秋萍(2019)。國民小學推動標竿特色學校之研究 -以桃園市兩所學校為例〔碩士論文,國立清華大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0016-0206202016143402

延伸閱讀