多代理人撮合之協商策略探討

The investigation for Multi-agent brokerage strategy

黃柏翔

《網際網路技術學刊》 4卷1期 (2003/01) Pp. 51-55

摘要

在電子商務中，交易者進行協商，於時間的消逝同時，逐步收歛交易者的意見，而達到撮合的目的。撮合的方法大都採用議價、限制滿意、讓步策略等，主要策略集中在如何使交易雙方的意見一致，但往往忽略時間的限制，造成功虧一簣，如何有效的應用時間，以達到最好的成本效益，將是本文的研究重點。本文在多代理人撮合協商策略上，提出「等分趨近時間軸」之概念，作為時間控制模式研究，使撮合協商能更有效利用時間，以提高撮合協商的時間效益，並首次導入可拓工程方法中之優度評價法觀念，以確定以買方觀點對於賣方之各項條件之各項優度，並從中取出最優之方案，提供買方進行撮合及各項出價或讓步策略。

關鍵字

電子商務；協商；議價；限制滿意；讓步策略；多代理人；可拓工程

並列摘要

In E-Commerce, trade proceed the consultation, in time elapse at the same time elapse at the same time, gradually converge the opinion of trader, but attain the purpose that bring together. The method that bring together mostly adopts the negotiation, limit satisfaction, concede the strategy the etc., and the main strategy concentrate at the restrict that how to make trade both parties of opinion consistence, but usually neglect time, result in to fail by a small margin, how valid of applied time, than attain best cost efficiency, and will be a textual point of research. This paper brings together the consultation in many agents strategically, concept that bring up the “ equal divides the near stalk of time of axis”, be used as time the control the mode the research, and make brought together consultation can more validly make use of time, then increase to bring together the performance of time of the consultation, and duct into the concept of better method degree evaluation idea method in Extenics engineering, with certain with the standpoint of buyer for the degree of various better of various terms of the selling parties, and from in take out superior project, and provide the buyer proceed to bring together and each item bid or concede the strategy.

並列關鍵字

E-Commerce；consultation；negotiation；limit satisfaction；concede strategy；multi-agent；Extenics engineering