供應鏈關係中信任與承諾影響因素之研究－交易成本及社會交換理論觀點

The Study of Trust and Commitment Influence Factors in Supply Chain Relationships-Transaction Cost and Social Exchange Theories Perspectives

吳志明(Chih-Ming Wu) ； 朱素玥(Su-Yueh Chu) ； 方文昌(Wen-Chang Fang)

《資訊管理學報》 13卷S期 (2006/10) Pp. 91-118

https://doi.org/10.6382/JIM.200610.0005

摘要

成功的供應鏈管理，給企業帶來新的競爭優勢，而成功的供應鏈績效則植基於供應鏈夥伴間高度的信任與強烈的承諾上。過去文獻中常提及信任與承諾的關係，並認為供應鏈成員問缺乏信任，將導致交易成本中不良的績效。某些研究認為交易成本理論中特殊性資產、行為不確定性及資訊共享對交易夥伴间的信任水準產生影響，也有研究指出社會交換理論中交易夥伴的直覺滿意度、夥伴在市場上的聲譽及交易雙方的認知衝突也會影響信任水準，本研究嚐試整合上列兩種理論，提出對信任及承諾影響因素的整體模式，然後運用結構方程模式(SEM)進行測量模式、結構模式及整體模式之實證檢測，研究結果指出信任水準與承諾程度有顯著的關聯，而廠商對特殊性資產的投資、雙方行為不確定性及社會交換理論中交易雙方的認知衝突程度皆與信任水準呈顯著的負相關；交易成本理論中夥伴對特殊性資產的投資、資訊共享及社會交換理論中對交易夥伴的滿意度、交易夥伴的聲譽等則與信任水準呈顯著的正相關，研究結果當可提供供應鏈管理中進行夥伴關係維繫及管理決策變項之參考，進一步達到成功的供應鏈管理。

關鍵字

供應鏈管理 ； 競爭優勢 ； 信任 ； 承諾 ； 結構方程模式

並列摘要

Successful supply chain management will provide the enterprise new competitive advantage, and successful supply chain performance is based on a high level of trust and strong commitment among supply chain partners. Although the literature often mentions a relationship between trust and commitment, and thought the partners of supply chain lacked of the trust, will cause the transaction costs in the bad performance. The some researches thought the asset specificity, the behavioral uncertainty and the information sharing within the transaction cost theories will produce the influence to the trust level of the partners, and some study to point out the perceived satisfaction, reputation and the perceived conflict that within social exchange theories also will influence the trust level. This study attempts to integrates two kinds of theories of the transaction and social exchange, put forward an integration model that influences the factor to the trust and commitment, then use Structural Equation Modeling (SEM) to testing the model. Results in this study indicate that a firm's trust in its supply chain partner is higher associated with commitment. It is also found that firm's specific asset investments, behavioral uncertainty and partner's perceived conflict are negative impact on trust. A partners' specific asset investment, information sharing, perceived satisfaction and partner's reputation in the market are strong positive impact on the trust. This result should is able to provide the reference of the partner's relationship support and managerial decision variables in the supply chain management. Further will reach the successful supply chain management

並列關鍵字

Supply Chain Management ； Competitive Advantage ； Trust ； Commitment ； Structural Equation Modeling

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