社會網絡科技設計賦能與社會資本研究

A Study of Social Networking Technology Design Affordances and Social Capitals

郭峰淵(Feng-Yang Kuo) ； 曾智義(Chih-Yi Tseng) ； 吳守宏(Shou-Hong Wu)

《資訊管理學報》 19卷1期 (2012/01) Pp. 51-80

https://doi.org/10.6382/JIM.201201.0051

摘要

本研究透過Internet人類學民族誌研究法（Internet ethnography methodology），以Affordance理論與社會資本理論檢視社會網絡系統（social networking system; SNS）的設計特徵、社會行動以及參與者的社會資本發展之間的關係。研究發現，特定的IT設計特徵展現了社會空間自主、交流互動、角色扮演、形象展現、關係發展等社會網絡系統關鍵的社會行動賦能（Social-act Affordances）。在這些社會行動賦能的促進下，孕育了參與者社會凝聚、社會整合、社會延伸、社會維持等不同維面社會資本的發展。本研究在理論貢獻上有助於解釋社會絡科技的設計特徵、社會行動以及與社會資本之間的關係；在實務面，則有助於引用到其他未來相關社會科技的設計原則上。

關鍵字

社會行動賦能 ； 社會網絡科技 ； 社會科技介面設計 ； 社會資本 ； 設計科學

並列摘要

In this study we have adopted the Internet ethnography methodology and applied the affordance theory and the social capital theory to investigate the design features, social acts, and social capital in a social networking system（SNS）. The research results show that, specific IT design features facilitate social-space autonomy, communication-interaction, character-playing, impression-presentation, and relationship-administration, which constitute critical social-acts affordances for social networking systems. Differently social-act affordances foster differently social capitals. The findings contribute to the theoretical understanding of the relationship between technical features, social acts, and social capitals by the social networking technologies. In addition, the results uncover design principles for development of social media systems.

並列關鍵字

social-act affordance ； social network technology ； social technology ； interface design ； social capital ； design science

參考文獻

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