This paper examines the announcement effects of the capital reduction by cash on the stock price of listed firms in Taiwan. The announcements made before April 30, 2009 are selected. Event study is used to examine the market response toward the announcements. We also use a multiple regression model to investigate the motivations for the announcements. In addition, we test the difference in cumulative abnormal returns (CAR) between first and repeat announcements. The empirical results show that there is positive CAR during the narrow announcement window. For the motivations, our findings support the signaling hypothesis and undervaluing hypothesis. Furthermore, the investor reaction is significantly different between first and repeat announcements, indicating the higher perceived quality of repeat announcements.