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事業網路對競爭策略、核心能力與創新績效關係之調和影響-資源基礎觀點

The Moderating Effect of Business Network on the Relationships between Competitive Strategy, Core Competence, and Innovation Performance: Resource-based Perspective

摘要


本研究的主要目的是探討組織競爭策略、核心能力、與事業網路對創新績效之影響。首先透過文獻探討來確認重要變數構面及建立研究架構。接著以資源基礎觀點來分析相關變數之間的關係,提出研究假設。本研究以問卷調查的方法進行實證,寄發問卷共600份,回收有效問卷110份。研究結果顯示:組織核心能力對創新績效有顯著正向之影響;就競爭策略而言,採用均高策略導向之組織,其創新績效最佳;採用差異化策略導向與成本領導策略導向者次之,採用均低策略導向者則最差;另外,事業網路會與競爭策略及核心能力產生顯著交互作用來影響創新績效。本文最後提出結論與建議,以為企業界和後續研究者參考。

並列摘要


The major purpose of this study is to explore the effects of core competence, competitive strategy, and business network on the firm's innovation performance. Extensive literature review was done to identify key dimensions of the research variables and to build up the research framework. Resource-based view was used to propose the research hypotheses. Six hundred questionnaires were issued and received 110 effective responses. The results indicate that core competence has positive effects on the innovation performance; Firms with strong differentiation/cost leadership strategy have the best innovation performance. Differentiation or cost leadership strategy results in the middle level of innovation performance. Firms with low differentiation/cost leadership strategy have the worst innovation performance; In addition, business network plays a moderating role in affecting the relationships between core competence, competitive strategy and the innovation performance. Conclusions and suggestions were made for business practitioners and academic researchers.

參考文獻


Anderson, J. C.,H. Hakansson,J. Hohanson(1994).Dyadic business relationships within a business network context.Journal of Marketing.58(4),1-15.
Ansoff, I. H.,J. M. Stewart(1967).Strategies for a technology-based business.Harvard Business Review.May-June,113-121.
Barney, J. B.,E. J. Zajac(1994).Competitive organizational behavior: Toward an organizationally-based theory of competitive advantage.Strategic Management Journal.15(Special Issue),5-10.
Barney, J. B.(1991).Firm resources & sustained competitive advantage.Journal of Management.17(1),99-120.
Bengtsson, M.,S. Kock(1999).Cooperation and competition in relationships between competitors in business networks.The Journal of Business & Industrial Marketing.14(3),178-194.

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陳莞璇(2014)。資訊不對稱與資源不對稱對海外品牌授權之影響:控制機制的干擾效果〔碩士論文,中原大學〕。華藝線上圖書館。https://doi.org/10.6840/cycu201400236
Hiesboeck, D. M. (2005). 台商在歐洲投資研究 [master's thesis, National Taiwan University]. Airiti Library. https://doi.org/10.6342/NTU.2005.00330
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王治強(2012)。螺絲扣件業價值及其動因之比較研究 - 以 三星 vs 春雨公司為例〔碩士論文,國立中正大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0033-2110201613523917

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