Examining the Factors Influencing the College-Choice Decision of Students Who Received Recommended Admission

Introduction探討推薦甄選學生的選校決定因素

沈正玔(Cheng-Chuan Shen) ； 李分明(Fen-Ming Lee)

《馬偕護理專科學校學報》 3期 (2003/05) Pp. 149-164

https://doi.org/10.7061/JMJCN.200305.0149

摘要

本研究在於探討影響學生選校的因素，以便大專院校進行有效的招生活動。本研究著重於學生選校過程的抉擇階段，進行相關探討。
為了瞭解學生如何選擇他們所要就讀的學校，本研究採用Simmons 博士所設計的問卷並稍做調整以適合國內教育的環境。民國九十一年六月間，本人對200位經由推薦甄選入學管道，就讀台灣北部某私立大學的大一學生作問卷調查。受訪學生針對23個有關該所大學的特色之題項給予評分，收回問卷的相關數據，經由統計分析，確認影響學生選校決定的兩大因素是：優美的校園和良好的校園安全。
再以獨立樣本T檢定和單因子變異數分析，考驗學生個人資料的五個變項，對上述的兩大因素是否有顯著差異。考驗結果發現，只有性別對良好校園安全的選校因素有顯著差異，即女學生比男學生注重良好的校園安全。相關大專院校應瞭解並加以運用影響學生選校決定的因素，例如提供優美的校園和良好的校園安全，以滿足學生們的需求，同時順利達成招生的目標。

關鍵字

選校 ； 推薦甄選入學 ； 大一學生 ； 招生

並列摘要

This study examines factors influencing student college choice assisting postsecondary institutions to recruit students more effectively. The study focuses on the choice stage, which is the last of the three-stage college-choice process.
To understand how students select their institution, a survey instrument was adapted from Simmons’1997 study of Marquette University. In June 2002, the survey was administered to the 200 freshmen who were admitted through the recommendation process to a private university in northern Taiwan.
The survey asked respondents to assign numerical ratings to 23 statements regarding the university’s characteristics. The data from the survey were then statistically analyzed, and the two most important factors affecting respondents’ choice of college were identified as attractive campus and adequate security. To examine these two factors, both the t test and one-way ANOVA were used. Of the five demographic variables, only gender reflected significant difference regarding college choice, the selected university, can identify and utilize primary factors in their students’ college-choice process to meet students’ demands.

並列關鍵字

College choice ； Recommended admission ； Freshmen ； Recruitment