景觀設計專家與一般民眾對於景觀的概念比較－以水體景觀為例

Comparing Experts with General Public in the Concept of Landscape-a Case Study of Waterscape

李素馨(Su-Hsin Lee) ； 雷祖強(Tsu-Chiang Lei) ； 吳仕傑(Shih-Chieh Wu)

《運籌與管理學刊》 9卷2期 (2010/12) Pp. 25-35

https://doi.org/10.7047/JLM.201012.0025

摘要

人類可藉由視覺系統辨認出環境中景物的位置、形狀、色彩等等景觀元素，更進一步的喚起高層次的認知與情感。對於景觀設計實務而言，景觀設計專家依據理論所提供的設計範本，與一般民眾在使用上的真正需求是否一致，會直接的影響此作品的成功與否。因此，本研究個別訪談18名專家以及16名一般民眾，以ZMET圖像誘引的半結構訪談方式，萃取出受訪者更多更深層的概念。爲了能更進一步瞭解兩群組的概念異同，本研究結合KRGT的方格比較分析，對於景觀設計專家與一般民眾的相同性與差異性做一比較分析。結果顯示，在景觀設計專家與一般民眾的概念系統中，除了共同提及的部分外，專家較著重於設計的「過程」，而民眾較注意的是設計的「結果」。而在方格比較上，可明顯的看出景觀設計專家與一般民眾對彼此概念分布的差異性。此結果可與景觀設計實務結合，或許可以對於人們對於環境的感知有更進一步的瞭解。

關鍵字

水體景觀偏好 ； 隱喻誘引法 ； 凱利方格法

並列摘要

Human can identify location, feature, shape, color and other landscape elements via visual system. In landscape design practice, however, do the theoretical-based landscape design which experts provided is the same as the needs by public can directly affects the success of a work. Therefore, this study has collected data from 18 experts and 16 public which ZMET semi-structured interview is used to extract a deeper concept. In order to find out the common and difference of landscape design concepts from these groups, a comparative analysis is studied by using ZMET and KRGT. Results showed that experts have focused on the ”process” of a design, while public have paid more attention to the ”results” of a design. Hence, the concept of distribution is clearly differentiated between these groups via using grid analysis. In conclusion, the result of the study not only can be used as a reference in landscape design, but provides an understanding of environment perception to the public.

並列關鍵字

Waterscape preference ； Zaltman Metaphor Elicitation Technique ZMET ； Kelly repertory grid technology KRGT

參考文獻

Coulter, R. H.,Zaltman, G.(1994).Using the Zaltman Metaphor Elicitation Technique to Understand Brand Image.Advances in Consumer Research.21(1),501-507.

Fisher, S.(1972).A 'Distraction Effect' of Noise Bursts.Perception.1(2),223-236.

Gwendolyn, Catchings-Castello(2000).The ZMET Alternative.Marketing Research.12(2),6-12.

Kaplan, R.,Kaplan, S.(1989).The Experience of Nature: A Psychological Perspective.NY:Cambridge University Press.

Kaplan, S.(1995).The Restorative Benefits of Nature: Toward an Integrative Framework.Journal of Environmental Psychology.15(3),169-182.