本研究目的旨在探討舉辦運動賽會造成當地居民之衝擊認知,分析居民背景變項在經濟、社會文化和環境衝擊認知之差異。本研究採立意抽樣方法,以日月潭地區18歲以上居民作為研究對象,發放250份問卷進行調查。研究工具以「居民對運動賽會之經濟、社會文化和環境衝擊認知之量表」進行問卷施測,研究結果如下(一)「性別」與「族群」在經濟正面衝擊認知有顯著差異。(二)「族群」在經濟負面衝擊認知有顯著差異。(三)「性別」、「年齡」和「教育程度」在社會文化正面衝擊認知有顯著差異。(四)「性別」、「年齡」和「族群」在社會文化負面衝擊認知達顯著差異。(五)「性別」和「族群」在環境正面衝擊認知有顯著差異。(六)「教育程度」在環境負面衝擊認知有顯著差異。
The purpose of this study was to discuss the influence of sport events held with local residents in the economic, social-cultural and environmental impact of cognitive, and it focus on analysis of resident's demographic variables difference. The methods use purposive sampling method, and the object of study residents are over 18 years in Sun Moon Lake, 250 questionnaires were handed out to investigate. It was found that: (1) Gender and ethnic were significant difference on economic positive impact cognitive. (2) Ethnic was significant difference on economic negative impact cognitive. (3) Gender, age and education level were significant difference on social-cultural positive impact cognitive. (4) Gender, age and ethnic were significant difference on social-cultural negative impact cognitive. (5) Gender and ethnic were significant difference on environmental positive impact cognitive. (6) Education level was significant difference on environmental negative impact cognitive.