博物館識別系統之設計與應用

The Design and Application of Museum Identity System

吳淑華

《科技博物》 4卷5期 (2000/09) Pp. 59-74

https://doi.org/10.6432/TMR.200009.0059

並列摘要

The establishment and development of any museum go hand in hand with the times. In their earliest days museums were mainly in the collections of rare cultural artifacts and were privately owned. With the rise of democracy and other factors, however, museums have taken on much more publicly owned and operated forms and serve to collect, research, display and educate in their functions. In recent years museums have tried to stay current with the latest trends in society by changing the way they operate, trying to attract more visitors without giving up their image as a haven for people who want to study and learn. As a result many museums have added 'marketing' methods to their operations.
This marketing approach involves more than just short-term promotions or marketing fixes. Marketing takes into consideration current conditions surrounding the museum regarding operating principles and the type of image it hopes to project. One of the most commonly used marketing tools is the corporate identity system or CIS. Museums are different from commercial enterprises, however, and museums have adopted what is called the Museum Identity System or MIS, which emphasizes the particular style of the museum in creating a favorable image for it. This has become one of the most effective marketing tools available to museums. This article focuses on the MIS, detailing the various processes involved in conceptual identity, operating identity and visual identity for the museum, and how to design and apply symbols and other tools which will embody these concepts.