似清末明的影像：關於博物館家庭觀衆的研究

家庭是社會的基本組成單位，也是博物館的主要觀衆群之一，在博物館發揮服務社會與社會發展的角色功能上有其重要性；而在社會快速變遷下，家庭的型態及組成也產生極大的轉變，家庭觀衆的多樣性與日俱增；此外，家庭團體在博物館內的參觀行為不同於其他類別觀衆，又具有其特殊性，這些特性肇致博物館滿足家庭團體參觀需求的必要性與挑戰，在這樣的脈絡下，博物館有賴家庭觀衆的評量與研究提供經營決策所需資訊，這也反映出家庭觀衆研究對於博物館經營的重要性。本文從國內外博物館家庭觀衆的研究與論述中，探討對於博物館家庭觀衆的理解，以為未來研究方向與議題的參考。

關鍵字

博物館；家庭觀衆；觀衆研究

並列摘要

Family groups with visiting behaviors different from other visitors continue to be the most common type of museum patrons in many countries. Since the 1970s, museum professionals in western countries have become increasingly interested in the agenda of family visitors and their visiting behaviors, yet they have received little attention and no systematic effort has been made to understand them in Taiwan. To respond to family visitors' various needs, museum practitioners in Taiwan need a better understanding of this large portion of their audience. This paper summarizes research done on families in museums based on the results of several studies both from Taiwan and other countries. Issues regarding characteristics of family groups in museums, the development of family visitor studies, what is known and unknown about family groups in museums are addressed.