十三行博物館史前文化展示家庭觀眾互動與學習經驗之研究

A Study on Family Visitors’ Interactions and Learning Experiences of the Shihsanhang Museum of Archaeology

古佩玉(Pei-Yu Ku)

指導教授 ： 陳佳利

國立臺北藝術大學/文化資源學院學術論文/博物館研究所碩士班/碩士(2010年)

https://doi.org/10.6835/TNUA.2010.00156

摘要

博物館的史前文化展示擁有豐富的考古發現作為展示媒材，但考古與遠古文明是觀眾既好奇卻又陌生的議題，展示因此必須透過更多元的展示手法與溝通策略，以為觀眾創造良好之參觀經驗。在十三行博物館「重返十三行」常設展中的「走進十三行」及「遇見十三行」兩單元（以下簡稱「十三行文化展示」），皆以十三行史前文化為主題，但卻採用截然不同的展示手法呈現一動一靜的展示氛圍，揭示了博物館展示史前文化的多元可能性。本研究在前人研究家庭觀眾及史前文化展示之基礎上，訪談策展人以分析探討十三行文化展示的展示理念；同時，也以問卷及觀察法，試圖揭示家庭觀眾在其中的參觀經驗與互動。
研究發現，「十三行文化展示」運用身歷其境、易懂的解說系統、文物展示及以考古知識作為遠古與現代的中介等展示手法及溝通策略，呈現十三行文化與考古知識。問卷調查結果顯示，在所有展示手法中，以情境營造及文物展示所發揮之溝通效能最獲觀眾認同；「十三行人的一天」劇場及出土文物的展示獲得多數觀眾的喜愛，讓他們留下深刻的印象，並刺激家人間頻繁的互動行為，形成分享式學習。反之，麥克博士展示及說明文則是較令觀眾不滿意的。此外，觀察研究則發現家庭觀眾的參觀經驗具有社交性質，因此展示環境與手法能否接納家庭觀眾多元的參觀需求，如：提供方便聚集的展示空間、低矮且多元的參觀角度、適合不同學習程度等展示設計，成為形塑兼具個人與社交性質之參觀經驗的關鍵。

關鍵字

十三行博物館 ； 史前文化展示 ； 家庭觀眾 ； 學習經驗

並列摘要

Exhibitions of prehistoric cultures in museums have rich archaeological findings and use them as exhibition materials. To the visitors, archaeology and ancient civilizations are subjects that arouse their curiosity as well as the sense of strangeness. Therefore, exhibitions must be staged by means of various exhibit techniques and communicative strategies to create fantastic visiting experience for the visitors. Both of “Entering Shihsanhang” and “Encountering Shihsanhang,” two units of the permanent exhibition “Back to Shihsanhang” in Shihsanhang Museum of Archaeology (below called “the exhibition of Shihsanhang culture”), have covered the subject of Shihsanhang culture. The exhibition of Shihsanhang culture uses two diverse presentation techniques to create the dynamic and static atmospheres at the same time, revealing the possibility of museums’ multiple exhibition of the prehistoric culture. This research is based on the predecessors’ study on family visitor and exhibitions of the prehistoric culture. Researcher interviewed the curators of “the exhibition of Shihsanhang culture” to analyze the ideas of this exhibition. Furthermore, by using the methods of questionnaire and observation, this research attempts to investigate family visitors’ visiting experiences and their interactions during their visit.
The result of this research indicates that “the exhibition of Shihsanhang culture” uses four exhibition techniques and communicative strategies to present Shihsanhang culture and archaeology knowledge. These techniques include: (1) letting the visitors feel that they were at the ancient site, (2) the comprehensible illustration system, (3) the exhibition of ancient artifacts, and (4) the archaeology knowledge’s serving as the bridge between ancient and modern times. Furthermore, the questionnaire shows that, among all the exhibition techniques, the communicative potency of Techniques (1) and (3) attain the most visitors’ recognition. The two strategies that win the most popularity among the visitors are Theatre “A Day in the Life of Shihsanhang Man” and the exhibition artifacts, both of which arouse profound impressions, and stimulate frequent interactive behaviors among family members and the learning through sharing. On the contrary, “Mike Doctor” exhibition and descriptive texts leave much to be desired. In addition, the observational study finds that family visitors’ visiting experiences are tinged with social interaction. As a result, whether the exhibition environment and the techniques are able to meet the family visitors’ different needs, such as providing exhibition space for gathering, multiple displays with different viewing angles, and exhibition designs suitable for learners of different levels, has become the key to the formation of family visitors' visiting experience involving individual and social interaction.

並列關鍵字

Shihsanhang Museum of Archaeology ； Exhibition of prehistoric culture ； Family visitor ； Learning experience

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