以Q方法探討智慧型手機使用者反應類型之研究

由於通訊技術的創新，行動電話發展為運用手機應用程式（App）以處理個人事務的智慧型手機，大大改變人類生活，提供即時資訊及各項應用程式滿足使用者需求，相對也有越來越多的人沉溺於智慧型手機，成為低頭一族。本研究目的主要想探討智慧型手機使用者反應的類型，以使用者為對象，有效樣本共35位，Q方法進行問卷收集與分析，歸納智慧型手機使用者反應類型包含愛恨交加型、分心沉溺型、不可或缺型、享受便利型、擔心受怕型等五種。上述類型可提供學術界、實務界或政府對於研究、發展智慧型手機的使用反應相關參考價值。

關鍵字

智慧型手機； Q方法；成癮反應；沉浸理論；使用行為

並列摘要

Due to the progress of communication technology, mobile phones have developed as smart phones, we can surf the internet through smart phone system and use applications to handle our working. Smart phones completely change our life style and provide us getting the information in time and various applications which we need. On the other hand, there are more and more people rely on smart phones heavily, users gradually become ”Smartphone Addicts”. The purpose of this study is to focus on the reaction types of smartphone users. The Q method has been used to collect and analyze data and a total of 35 participants were selected. According to the results, the reaction types of smartphone users are categorized into five types including necessary, distraction and addiction, love-hate relationship, convenience and worry and fear types. Identifying the perception types of the reaction types of smartphone users can help government, academic and practice fields to discuss the reaction types of smartphone users.

並列關鍵字

smartphone ； Q method ； addiction reaction ； flow theory ； using behavior

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