醫療觀光新思維—商業生態系統之觀點

A New Perspective for Medical Tourism-Business Ecosystem

陳建和(Chien-Ho Chen)

《旅遊健康學刊》 11卷1期 (2012/12) Pp. 79-87

https://doi.org/10.29863/JTHS.201212.0005

摘要

商業生態系統為學術研究中引用類比其他學門發展進而開創之新研究風潮，探討如何在現實的商業環境中與其他產業透過創新、合併，爭取必須成員而重新定位，進而產生新平臺而共生、甚至協同進化。本文以評論性角度回顧商業生態系統之特性、策略內涵及發展階段。並從醫療觀光產業之特性，提出未來醫療觀光之新思維。並就其在商業生態系統之發展階段、循環提出可能之策略，以供政府及相關業者之參考。

關鍵字

商業生態系統 ； 醫療觀光 ； 協同進化 ； 策略

並列摘要

There is a trend in analogizing the inter-discipline development. The development of business ecosystem is therefore such a case. This article tries to explain the future scenario of medical tourism development in Taiwan form the viewpoint of business ecosystem. The characteristics and strategy of new perspective were proposed and a possible cycle for co-evolution was extracted to benefit medical tourism as well as governmental policy making.

並列關鍵字

Medical tourism ； Business ecosystem ； Co-evolution ； Strategy