台灣中小型企業國際化之研究

The Internationalization of Taiwan's SMEs

譚彩鳳(Tsai-Fong Tan)

《美容科技學刊》 6卷1期 (2009/03) Pp. 347-363

https://doi.org/10.30001/JIES.200903.0021

摘要

中小型企業在台灣的經濟發展過程中一直佔有非常重要角色。然而，自1986年開始，台灣整個經濟大環境有了很大的改變，有大部分的中小型企業開始為了追尋低成本的生產，而轉向海外投資設廠，這份研究主要是探討台灣中小型企業向海外發展的動機與國際化的認知，並加以分析台灣中小型企業轉型國際化之海外市場行銷模式及所遭遇的國際貿易經營、管理方面等問題為主要探討核心。

關鍵字

國際化 ； 中小型企業 ； 動機 ； 海外 ； 低成本

並列摘要

Small and Medium Size Enterprises (SMEs) have played a very important part in Taiwan's economic development. However, since 1986 there have been major changes in the macroeconomic environment in Taiwan. Large numbers of Taiwanese SMEs moved their operations overseas to low-cost production destinations. This paper will examine the motivation for internationalization among Taiwan's SMEs. It will analyze the current state of their overseas operations, their levels of internationalization, the business models adopted to develop overseas markets, and the problems encountered in trans-national marketing and management.

參考文獻

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