以Kano二維品質模式探討香奈兒彩妝廣告代言人彩妝設計魅力之研究

近年，看到很多產品找到廣告代言人後，引起廣大消費者迴響，運用廣告人物的演出來增加消費者對品牌的印象，進而去購買產品，對於銷售量提升不少，國際時尚品牌「香奈兒」，長久以來都是女性心中美麗與貴婦的代名詞，精緻與高質感的訴求，也為其奠定了無可動搖的品牌地位，因此，對於香奈兒這樣已經有品牌優勢的國際精品而言，擁有一位符合品牌形象的的代言人是非常重要的。本研究的價值與貢獻在於提供相關品牌在廣告代言人的選擇上與彩妝設計相關魅力因子的策略制定建議，讓彩妝的設計者在創作過程中能夠完美呈現最適合代言人之造型，以發揮最高的商業利益；再者，可以提供給廣告設計與美容設計等相關科系的學校一套廣告代言人魅力研究方法，以快速提升學生對於廣告代言人整體造型設計之敏感度。

關鍵字

廣告代言人； kano二維品質模式；彩妝設計；香奈兒

並列摘要

In recent years, a lot of makeup products founder endorsers later, causing the majority of consumers response, the use of advertising character performances, to increase consumer perceptions of the brand, and then go buy the product, for sales to improve a lot. International fashion brand ＂Chanel＂, has long been synonymous with fine texture and high demands of female hearts with beautiful ladies, but also laid the unshakable its brand position, therefore, for the Chanel brand has been such an international in terms of quality, with a spokesperson in line with the brand image and makeup design is very important. The value and the contribution of this study is to provide brand endorsers choice and makeup glamour factor of design-related strategic planning suggestions for make-up designers in the creative process can be the perfect spokesperson to present the most suitable for the modeling, in order to maximize business interests; Moreover, advertising design and can provide design and other related departments of cosmetology school charm set endorsers research methods to rapidly improve the sensitivity of the overall design endorsers for students.