Once known as the Butterfly Kingdom, Taiwan used to be the country with the highest density of butterflies. However, in recent years, due to environmental factors, such as metropolitan expansion, urban-rural landscape planning, agriculture development, and large-scale deforestation, it may exceed biological tolerances for the butterfly species. Butterflies in Taiwan have faced a bleak future ahead. This article aims to study the application of Taiwan butterfly patterns in creative product design of cultural and creative products. The beautiful patterns and colors of butterfly wings are largely used in the customized hand-painted or hand-embroidered cultural and creative products. Butterfly patterns enrich the connotation of cultural and creative products and arouse people’s attention on Taiwan's butterfly conservation.