The paper focused on experience marketing theory and the judgment of all the sense, emotion, thinking, behavior and relevance as thematic scopes. We used the questionnaire survey for the Taichung city flower festival as a respondent. All samples are 417 in visiting Taichung city flower festival in 2011. The paper used the SEM method and created two groups, the first one is so called flower-lovers, and the second group is mission-oriented. The results show that a significant level between the two cluster tourists. It makes a sense for the flower festival marketing and promotions. So it was a value of marketing implications for the government and management policy. The promotion of local eco-tourism by the Tourism Bureau of Taiwan had helped the agricultural sector shift to a more leisure-oriented one in which unique humanities, cultures and leisure tourism are the new focus while practicing the original farming activities. Package travel plan comprises two key elements. For leisure agriculture, it is important to pay attention to marketing strategy research results for increasing business opportunities. Extending the study of Schmitt (1999), the investigators here applied those concepts on domestic leisure agriculture and tourism to explore new information and structure for relevant industries as well as researchers to help them promoting ongoing leisure agriculture development and improve domestic tourism atmosphere.