The Influence of Cultural IQ and Performer's Involvement on Organizational Attraction

Chien-Chi Lin ； Fang-Ping Chen ； Hsiang Chen

《International Journal of Business and Information》 13卷4期 (2018/12) Pp. 427-456

https://doi.org/10.6702/ijbi.201812_13(4).0002

摘要

Organizational attractiveness is one of the key factors of organizational competence. This study, which is informed by a framework for describing the role of cultural competences as an antecedent for international business (international band festival performance), seeks to explicate the connection between event image and event performance, using cultural intelligence and performance engagement as two mediating variables. The authors conducted empirical tests using a culturally diverse sample of 141 amateur and professional musicians at the 2017 Chiayi City International Band Festival, a large international event. The results reveal that cultural intelligence fully mediates the effect of event image on event performance. This finding has implications for the internationalization of employees in international organizations and for international business research.

關鍵字

Event marketing ； event image ； event performance ； cultural intelligence ； performer engagement ； organizational attractiveness

參考文獻

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