A Strategic Framework for e-Business in Supply Chain Collaboration and Selling Chain Management

協同供應鏈和銷售鏈之電子商業的策略架構

薛義誠(Yih-Chearng Shiue) ； 林培堅(Pei-Jian Lin) ； 黃耀文(Yao-Wen Huang) ； 李明章(Ming-Chang Lee)

《中原企管評論》 14卷2期 (2016/10) Pp. 19-44

摘要

協同供應鏈和銷售鏈已成為電子商業重要策略與運作問題。為了強化為電子商業，組織必須連結協同供應鏈和銷售鏈的策略於電子商業。這篇論文的目標是在電子商業協同供應鏈和銷售鏈下構建策略架構。在這目標下，本研究廣泛地探討文獻，包含協同供應鏈管理和銷售鏈管理的過程及相關的業務。本研究建議e-business 應用架構，此架構制定電子商務策略和實施的方法。組織可根據此策略架構，而制定使用此框架的電子商業實施的解決方案，增加e-business 開發成功的機會。個案說明架構的內涵，做為企業應用典範。

關鍵字

協同供應鏈 ； 供應鏈管理 ； 電子商務策略 ； 銷售鏈管理

並列摘要

Supply Chain Collaboration and Selling Chain Management are important strategic and operational issues in e-business. In order to enhance e-business, an organization must link it to both supply chain collaboration and selling chain management. The aim of this paper is to build a strategic management framework for e-business. The paper provides an extensive review of literatures on supply chain collaboration and selling chain management, as well as e-business practices. This paper presents a e-business application framework for organizations. The framework provides a holistic approach to e-business strategy formulation and implementation. Organizations can work out a comprehensive business solution for their e-business implementation using this framework. This framework aids in increasing the chance of a successful e-business development. In addition, this case study has provided the content of the framework, serving as a reference for business application.

並列關鍵字

Supply Chain Collaboration ； Supply Chain Management ； E-Business Strategy ； Selling Chain Management

參考文獻

Alhawamdeh, M. A.(2007).The Role Knowledge Management In Building E-Business Strategy.Proceeding of the World Congress on Engineering and Computer Science, WCIES 2007.(Proceeding of the World Congress on Engineering and Computer Science, WCIES 2007).:

Andrews, J., 2014, The Importance of Supply Chain Collaboration. http://www.supplytechnologies.com/blog/the-importance-of-supply-chain-collaboration.Accessed November 14, 2015.

Anice, I. A.,Strat, D. L.,Moor, W. C.(2001).Building Blocks of a Successful E-Business Strategy.Proceedings of Portland International Conference on Management of Engineering and Technology.(Proceedings of Portland International Conference on Management of Engineering and Technology).:

Ayeks, J. B.(2006).Handbook of Supply Chain Management.Milton Park, UK:Taylor and Francis.

Barratt, M.,Oliveira, A.(2001).Exploring the Experiences of Collaborative Planning Initiatives.International Journal of Physical Distribution & Logistics Management.31(4),266-289.