寵物二手商品平台設計與行銷之研究

Research on Design and Marketing of Pet Used Goods Platform

樊祖燁(Tsu-Yeh Fan) ； 曾冠錡(Kuan-Chi Tseng) ； 謝皓丞(Hao-Cheng Xie) ； 羅雍筌(Yung-Chuan Lo) ； 鄭莞玲(Kuan-Ling Cheng)

《耕莘學報》 18期 (2020/12) Pp. 56-67

摘要

現今少子化社會中，單身以及結婚後不想生小孩的人口日益增加，「養兒防老」的觀念也漸漸的消失，越來越多的人以養寵物的方式來取代結婚生子，因此寵物得到更多的愛，甚至是物質上的享受，像是購買玩具，添購保健品等等。然而卻因寵物的喜好都不相同，讓某些玩具、食品沒有被使用過而產生了浪費。現今C2C網路拍賣模式日益興盛，因此本研究設計了「寵i一生」電子商務平台，讓賣家能夠線上銷售自家寵物不需要的用品，而買家就能以較便宜的價格買到自家寵物喜歡的用品，使消費金額降低，本研究希望透過二手寵物商品交易平台讓託售者能出售不需要寵物商品，也讓消費者用較低價格購買到寵物用品，讓可用的物品延續使用，發揮寵物二手用品的最大效益。

關鍵字

寵物 ； 少子化 ； 網路拍賣 ； C2C商務模式 ； 二手

並列摘要

In today's declining birthrate society, the number of single people and the fact that they do not intend to have children after marriage is increasing. The concept of ＂raising children and preventing old age＂ has gradually disappeared. More and more people have adopted pets to replace marriage and have children, so Pets get more love, even material enjoyment, like buying toys, buying health products and so on. However, certain toys and food have not been used and resulted in waste because their different pet preferences. Therefore, this research designed ＂Love Pet＂ e-commerce platform. The online platform allow sellers to sell commodity that their pets are not needed, and buyers can buy their pets' commodity at a cheaper price. The transaction will reduce the pets' commodity amount of consumption. This research hopes that through the used pet commodity platform, the consignor can sell pet commodity that do not require pets, and allow consumers to buy pet commodity at a lower price, so that the available items can continue to be used. The maximum benefit of used pet commodity.

並列關鍵字

Pet ； Declining Birthrate ； Online Auction ； C2C Business model ； Used