台灣意象商品設計研究──以素面高跟鞋形態為例

本研究以應用調查研究法之具體架構，探討台灣女性所喜好的高跟鞋形態元素。藉由前置訪談與三階段式的後續研究，探求設計師與台灣女性對於高跟鞋形態喜好度之差異性，並找出意象語彙與女性所喜好的高跟鞋形態之從屬關係。在階段一探討中透過現有市售之高跟鞋形態中萃取出3 式鞋面、4 式鞋底；再以鞋面與鞋底搭配組合出12 款符合女性意象之素面高跟鞋，以做為研究之探討樣本。在階段二、三研究探討中，各以2D 鞋身線稿與Solidworks 所建構之3D 鞋身圖片作為調查研究的對象物。於研究結果中發現，2D 鞋身線稿與3D 鞋身立體圖給予女性受訪者之觀感有所迥異；且因年齡、婚姻以及設計背景與否……等受測者背景關係不同，其自變項的差異亦會間續的反應於應變項上；而在高跟鞋形態喜好度層面，多數受訪者之遴選則不因背景因素不同而有所差異。

關鍵字

台灣女性；高跟鞋；形態； Solidworks

並列摘要

This study applies the method of survey research to the investigation of preferences for shape elements of high heels among professional women in Taiwan. Using questionnaire survey, this study aims to identify the differences in perceptions of high-heeled shapes between designers and Taiwanese women and the affiliation between image vocabulary and high-heeled shapes preferred by professional women in Taiwan. Through the expert interviews of the first stage, this study selects three uppers and four soles from the forms of high heels now available on the market. Then out of a combination of these uppers and soles 12 plain high heels are formed, which meet the images of professional women and are explored as research samples. In the studies of the second stage and the third, 2D shoe line artwork and 3D artwork constructed by Solidworks software are respectively investigated. The research finds 2D artwork and 3D artwork, which provide different perspectives of the shoe body, give female respondents somewhat different perception. Besides, the backgrounds of subjects, such as age, marital status, and knowledge of design, are different. Differences in the independent variable are reflected in the dependent variable intermittently. However, the subjects' preferences for the shape of high heels do not change with their different background factors. This study tries to find out the high heels which correspond to the image of professional women in Taiwan. In addition, it inquires into the market trend of the shapes of female high-heels.