服飾畫風格於現代商品形象之創新與研究

Innovation and Study on Fashionable Drawing Styles in Modern Merchandise Images

鄒家鈺(Chia-Yu Tsou)

《文化創意集刊》 1期 (2012/12) Pp. 69-169

https://doi.org/10.29894/TOC.201212.0004

摘要

當今時尚界吹起一股現代服飾畫風，喜歡以現代服飾畫與商品形象結合來實現美麗與夢想；而追求時尚是消費者的本能，是種使生活美化的過程。將現代服飾畫風格應用在商品形象上，設計出古典浪漫與現代活潑的想像意境；除了滿足消費者追求時尚美的心理，也希望能創作出符合古典浪漫與現代活潑的時尚服飾畫風格應用於商品形象上。現代服飾畫風格因時代環境的不同而呈現多元化的風貌，在論文主題中分別就古典浪漫服飾畫、現代活潑服飾畫的起源與動機以及配合十二生肖的創新圖樣，歸納出現代服飾畫風格與時尚商品形象表現之關係與共同特點，再結合消費者的需求觀點，定訂出本次創作的策略與方向，以古典浪漫與現代活潑的服飾畫風格為主軸，設計出符合現代商品形象之系列創新作品。透過此次的研究，除了充實個人往後創作研究之內涵，也藉此重新認定現代服飾畫風格應用在商品形象表現之價值。期待以此為出發點，進而引發更多現代服飾畫創作者的多元性風格創作。

關鍵字

服飾畫 ； 商品形象 ； 古典浪漫 ； 現代活潑

並列摘要

The current fashion world reveals the trend of modern drawing styles, with a preference for combining modern drawings and product images to realize beauty and dream fulfillment. The instinct of consumers is to pursue fashion, a process aiming to beautify their lives. Applying modern fashionable drawing styles to product images in order to design classic and romantic, modern and lively imaginative contexts not only satisfies consumers' psychological searching for beauty, but also creates fashionable drawing styles for the application of product images. Due to differences in time and space, modern fashionable drawing styles have a variety of appearances. This thesis divides them into classic and romantic, modern and lively patterns, discussing their origins and motives, while matching them to the innovative images of the Chinese Zodiac, in order to summarize the relationships and common points in modern fashionable drawing styles as well product image expressions. Due to the demands of consumer, this study considers establishing strategies and directions for the creative works, using classical and romantic, modern and lively fashionable drawing styles as the focus to design a series of innovative works that conform to modern product images. The results of the study should not only supplement the content of personal creation and research, but also reaffirm the value of applying modern fashionable drawing styles to product image expressions. It is hoped that this can be used as the starting point to elicit further creations of diverse styles by many more fashionable drawing artists.

並列關鍵字

fashionable drawing ； product image ； classical and romantic ； modern and lively