美術館、博物館電子報型式分析

文化產業及藝文活動逐漸受到重視，民眾與藝術領域的交流日漸活絡。其間，博物館與美術館扮演著重要的角色，館方應走出圍牆主動與民眾接觸；加速E化的腳步，除提供各類印刷資訊外，近年來各式各樣電子報的發行是與民互動及數位化的最佳途徑。本論文以視覺設計的角度探討台灣各大博物館、美術館現有的電子報，分析比較各種電子報的設計特色與歸納何者為理想的美術館、博物館電子報，以及可改進的空間。本研究的採樣對象有國立故宮博物院、國立歷史博物館、國立台灣美術館、台北市立美術館以及高雄市立美術館，其次分析各館在台灣之形象定位；美術館、博物館電子報形態；電子報使用者族群，習性。並以問卷形式調查不同年齡階層民眾心目中理想的美術館、博物館電子報，以期建構出美術館與博物館電子報的最佳設計形式，增加其電子報的豐富程度。以電子報為媒介刺激藝術人口成長和開發新的潛藏藝術觀眾。

關鍵字

電子報；視覺設計；美術館；博物館

並列摘要

Cultural industry and artistic activities have become increasingly important in recent years. People have more interactions with all artistic fields. All museums including museums of fine arts have become significant media sources requiring them to be more proactive than before. Currently, electronization is the trend for museums. In addition to offering various printed information, a variety of e-newspapers ought to be introduced to help combine electronization and the interaction between people.In this paper, we will analyze e-newspapers from a visual design point of view. First, we will try to compare different kinds of e-newspapers and find out which is the most effective. The National Palace Museum, National Museum of History, National Taiwan Museum of Fine Arts, Taipei Fine Arts Museum and Kaohsiung Museum of Fine Arts will be the subjects in this analysis. Next, we will analyze the strategies each museum uses for exhibitions. Also, we will investigate readers' habits of e-newspapers. Furthermore, we will take a survey to investigate which kinds of e-newspapers are considered ideal. Finally we will discuss how to use this ”e-media” to spread the knowledge of art and to try to increase the ”artistic populations” plus developing potential art audiences.