太極標誌設計之造形研究

A Study of the form of Tai-Chi Symbol Design

黃敬賢(Chin-Hsien Huang) ； 楊清田(Ching-Teng Yang)

《藝術論文集刊》 15期 (2010/10) Pp. 1-21

https://doi.org/10.29480/CPAR.201010.0001

摘要

太極是中國思想史上的重要概念。標誌代表公司或品牌，甚至是企業的永久精神。本研究以運用「太極」涵義或「太極圖」為設計元素的標誌為研究主題，共採集樣本433件。試圖從設計原理、視覺表現，分析「太極標誌」設計之造形。研究論述主要有三部分：（一）太極圖的發展與標誌設計的造形表現。（二）太極圖的構成涵義。（三）太極標誌之造形表現分析。經樣本整理分析發現，在太極標誌的形式分類以太極圖變化型為最多，顯示「太極標誌」的設計取「太極」意勝於取「太極圖」形；太極標誌的外觀形式以圓形最多，高達52.88%；用英文字母搭配太極涵義的標誌設計，以字母「S」為大宗；太極標誌的題材應用，個別題材則以「人」形最多。

關鍵字

太極圖 ； 標誌設計 ； 太極標誌 ； 造形

並列摘要

Tai-Chi is one of the most important concepts in Chinese culture. Due to the fact that many companies or organizations use the Tai-Chi diagram as their logos, this study aims to investigate and analyze the Tai-Chi diagram and its applications. A sample of 433 studies on Tai-Chi diagram was reviewed and analyzed according to the theories of design and visual arts. Three components of this study are: (a) the development of Tai-Chi diagram and the forms of Tai-Chi symbol designs, (b) the conceptual presentations of Tai-Chi diagram, and (c) an analysis of the shape and form of Tai-Chi symbols. The findings show that variants of Tai-Chi diagram dominate the form, which indicates that in Tai-Chi symbol designs the meaning is more highly valued than the form. Furthermore, Tai-Chi symbol designs are mostly combined with the letter S and shaped like a circle, with a rate of 52.88%. Finally, the most frequented single subject matters in Tai-Chi symbol designs is human figure.

並列關鍵字

Tai-Chi Diagram ； Symbol Design ； Tai-Chi Symbol ； Forms

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