析論各國職業籃球發展之現況

本文旨在探討美國、歐洲、中國及臺灣的職業籃球的發展歷史及現況，透過蒐集美國、歐洲、中國與台灣等地職業籃球發展的相關資料，利用文獻分析的方式，分析各國職業籃球發展的歷史、經營現況、媒體關係與觀眾人數。研究結果顯示，美國是籃球運動的發源地，也是職業籃球發展最早的國家，迄今已有63年的歷史，除此之外，亦是觀眾人數最多的國家。中國大陸發展職業籃球的年代與臺灣發展中華職籃的年代相近，然而中華職籃封館後，接續臺灣職業籃球歷史的超級籃球聯賽發展卻有衰退的情形。希望能透過本文的探討，了解國外成功的例子，進而檢視臺灣職業籃球發展的不足之處，以求提升賽事的經營優勢。

關鍵字

職業運動；媒體傳播；觀眾人口

並列摘要

This article discusses the history and current status of the United States, Europe, China and Taiwan professional basketball. Through collect the related information of professional basketball of the United States, China and Taiwan. And use Literature Review to analyze the history, operation, media relationship and audience of the development of national professional basketball. The results show that the United States is the birthplace of basketball and also the first developed country of professional basketball countries, and it has been 63 years of history. The development era of professional basketball in China was close to the CBA of Taiwan. However, after the CBA closed, the Super Basketball League followed the history of professional basketball in Taiwan, but the development was recession. Hope we can realize the successful example of national countries by this article, and review the deficiencies of the professional basketball in Taiwan, in order to enhance the advantages of event management.