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摘要


本文整理收錄於SSCI資料庫的消費者行為期刊,分析過去幾年(1999-2005年)台灣學者發表於消費者行為頂尖國際期刊的學術論文數目,藉由本文的整理,將有助於瞭解台灣學者在頂尖的消費者行為期刊發表學術論文的現況,也藉此提出行銷評論學報籌辦消費者行為專刊的動機與目的。

關鍵字

台灣 消費者行為 學術期刊 SSCI

參考文獻


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