專案夥伴協同合作程序與價值創新之研究

A Study on Project Partner's Alignment Process and Value Innovation

謝美珍(Mei-Chen Hsieh) ； 吳志明(Chih-Ming Wu) ； 丁姵如(Pei-Ju Ting) ； 林婷鈴(Ting-Ling Lin)

《行銷評論》 10卷3期 (2013/09) Pp. 345-370

摘要

本研究以專案合作夥伴選取與協調合作的角度，探討在專案工程受資源與時間限制下，如何選擇與整合其策略合作夥伴，有效地結合合作各方的技術、策略目標並建立緊密的關係連結，以滿足客戶需求的價值創新發展過程。研究發現合作廠商間透由合作工程進行之協調與溝通，形成緊密合作的夥伴關係，此關係整合能讓各合作夥伴產生共享價值、合作文化與長期導向，且藉由過去合作的經驗，這些合作夥伴面對新的特殊工程時，將協同合作程序修正為從關係整合出發，接著進行技術精鍊、溝通與資源共享以達成策略整合，而能快速地完成專案工程，創造各合作夥伴間共享的協同價值創新。

關鍵字

專案工程 ； 夥伴關係 ； 協同價值創新

並列摘要

From the perspective of partner selection and coordination, this study aims to explore how businesses, with resources- and time-constraints, select their strategic partners and coordinate with them. In addition, how this collaboration establishes a closer bond which complements effectively the partners' resources and strategic objectives, creates innovative values and consequently meets customers' demand. This study finds that collaboration-based negotiation and communication would enable the development of a close cooperative partnership. Such relationship allows partners to generate shared values, cultures and long-term orientation. Furthermore, when facing new technical-based demands, this partnership would provide a solid base and transform itself from a collaboration-based into a relationship-based cooperation by further integrating their technology, communication and resources-sharing; so that projects can be completed at a faster pace and innovation values to be developed.

並列關鍵字

engineering project ； partner relationship ； innovation value