探討銀髮族休閒活動之設計－聯合分析法之應用

許多研究皆支持休閒活動的參與程度為成功晚年生活的決定因素之一，因此為了使銀髮族能獲得最大休閒效果，找出令銀髮族滿意的休閒活動屬性組合就顯得重要。基於上述動機，本研究目的在探討銀髮族在挑選休閒活動時主要考慮的屬性，並找出銀髮族心目中最佳的活動屬性組合。本研究設計上，第一階段為休閒活動屬性篩選，以決定最終屬性及水準，第二階段則利用受測體（休閒活動）對受測者（銀髮族）的評估值，求得各屬性水準之成分效用值及相對重要性。本研究以高雄市11個行政區之公園綠地採便利抽樣方式對銀髮族發放110份問卷，蒐集資料後利用聯合分析法佐以SPSS17.0軟體對排序評分問卷進行研究。結果發現銀髮族選擇休閒活動屬性的喜好順序為知性類、消遣類、社交服務類、運動健身類，最偏好的組合為「益智性、嗜好性、社交性、耐力性」。相關休閒產業可參考本研究為銀髮族在鄰近住家提供靜態益智和嗜好性的、社交性的以及耐久有益體力的休閒活動。

關鍵字

銀髮族；休閒活動；活動屬性；聯合分析法

並列摘要

Many studies show that participation in leisure activities is a significant factor in TRY a successful life for those of advanced age. Therefore, identifying the attributes of leisure activities that satisfy the elderly and makes them acquire maximum leisure effect is important. Thus, this study determines the attributes that affect choices by the elderly of leisure activities and the preferred combination of attributes. The first step of research design is to select the attributes of leisure activities in order to decide the final attributes and levels. The second step is to use evaluation index of leisure activities to elderly in order to obtain composition effectiveness and weights of attributes and levels. This study distributed 110 questionnaires in eleven parks of Kaohsiung then use SPSS17.0 to analyze the data. Analytical results show that the order of leisure activity attributes preferred by elderly citizens is: 1.knowledge-based; 2.pleasurable; 3.social; 4.health. The most preferred composition of catalogues is an activity which could bring up intelligence, hobby, social life and endurable physical agility. Leisure businesses can refer to study results when offering elderly citizens leisure activities.