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居家服務的行銷

The Marketing of Home Service

摘要


本文介紹照顧服務產業發展方案,與失能老人及身心障礙者使用居家服務計劃的關係,導出自案主、照顧服務員、與組織面來探討如何行銷居家服務;繼而以SWOT分析居家服務,以與外籍看護工做區隔,並提出居家服務SWOT矩陣策略配對分析,期使居家服務達成提供案主一流品質居家服務,承辦單位穩健成長永續經營,及照顧服務員擁有保障、成就感工作的三贏目標。

關鍵字

居家服務 行銷

並列摘要


This article introduces the development of the care-services industry, and the plan of disable elderly and the handicapped using home service is also presented. The marketing of home service is also investigated from the aspects of clients, aides, and organization. Strengths, Weakness, Opportunities, and Threats (SWOT) analysis is designed to evaluate the home service and differentiate the domestic aides from the foreign laborers in providing home service. The SWOT Matrix is applied to develop appropriate strategies for the marketing of speciality in domestic aides providing home services. We hope the domestic aides providing home service can accomplish the goals of three winners: The clients can receive high quality of home service, organization will survive forever, and aides embrace both of work and achievement.

並列關鍵字

home service marketing

被引用紀錄


郭玲枝(2010)。長期照顧十年計畫居家服務使用與中斷使用相關因素探討〔碩士論文,長榮大學〕。華藝線上圖書館。https://doi.org/10.6833/CJCU.2010.00085
吳勁儫(2013)。失智老人家庭雇用外籍看護工之經驗〔碩士論文,國立臺灣大學〕。華藝線上圖書館。https://doi.org/10.6342/NTU.2013.10385
林家淯(2012)。居家照顧服務員的工作壓力及其影響因素之研究〔碩士論文,國立臺北大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0023-1202201223553400

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