後博弈公投，澎湖博弈特區設置地點的潛力分析

Post Gambling Referendum, The Potential Analysis of Location for Sightseeing Gambling Special Zone Establishing in Penghu

黃齊達(Gi-Da Huang) ； 鄭家瑜(Jia-Yu Zheng) ； 李明儒(Ming-Ju Lee)

《服務業管理評論》 8期 (2010/12) Pp. 150-174

https://doi.org/10.29858/SIMR.201012.0007

摘要

澎湖博弈公投未通過，其中有關博弈特區設置地點一直是爭議的焦點之一，因此本研究運用修正式德爾菲法以建立「澎湖觀光博弈特區設置地點」評估架構並以層級分析法（AHP）與TOPSIS法，進行權重與最佳方案之評估，以做為相關部門未來研擬博弈特區設置地點之參考。本研究具有三個階段，調查期程為2009年10月下旬起至2009年12月下旬止，參與問卷填寫之專家學者包含產、官、學界，合計26位。第一階段係由研究者先就文獻資料彙整出「博弈最適設置地點」之層級評估架構草案，再應用「修正式德爾菲法」，將上表親送給受邀的產、官、學等專家學者提供意見，針對專家訪談內容分析歸納後，修正成正式的評估架構。第二階段則應用「AHP層級分析法」，利用Expert Choice 11軟體，進行指標項目的權重分析，通過一致性檢定之專家共20位。其中「博弈最適設置地點」主要潛力之結果，在決策層中以「區位條件」的權重值為最大，在分項指標層的權重項目中是以「地理位置」的權重值最大，其次為「腹地規模」、「便及性」、「自然資源」。第三階段則選定四個觀光博弈特區設置地點評選方案與第二階段AHP問卷19項評估權重項目做結合與應用，問卷資料以Yoon與Hwang所提出的TOPSIS法，設計TOPSIS問卷以衡量澎湖觀光博弈特區設置最適地點之方案，最後求得最佳理想方案解，依其順序為「後寮灣區」、「湄京風櫃度假村」、「湖西港區」及「第三漁港商業區」。

關鍵字

觀光博弈特區 ； 觀光賭場 ； AHP層級分析法 ； TOPSIS

並列摘要

Penghu Gambling Referendum had not passed and the location of sightseeing gambling special zone is always a major controversial issue. Therefore, the main purpose of this study is to construct indications for locations of Penghu gambling. Modified Delphi technique and Analytic Hierarchy Process (AHP) were utilized to construct a framework for estimating and as expected the results for the administrations and tourism industries to promote gambling industries in the future. The research was divided into three stages. Research date was from Nov. 2009 to Jan.2010. The total number of samples was 26. Samples were from government, industry and academic. In first stage, literature review was utilized to construct a framework of gambling tourism. Then, Modified Delphi technique used for professors and scholars those from government, industry and academic. After questionnaires returned, Content analysis was utilized to modify the framework. In the second stage, AHP was used for analysis of weight of indicators through Expert Choice 11. The number of consistency analysis of expert is 20. Appropriate location of Penghu gambling is location terms that is weight in the dimension of decision-making. In the weight indices, position is the most weight, then hinterland of scale”, convenient and natural resources. In the third stage, estimating projects for 4 locations decided and combine with 19 weight indices. TOPSIS, which was Yoon and Hwang stated, utilized to measure the projects of Penghu gambling. Finally, best solutions were acquired. The rank of locations for Penghu gambling is Houliao,、Fongguei、Husi and No.3 Makong port.

並列關鍵字

Sightseeing gambling special zone ； Casino ； AHP (Analytic Hierarchy Process) ； TOPSIS