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團隊學習與服務創新對工作績效之影響-兼論專業成長之調節效果

The Effects of Team Learning and Service Innovation on Task Performance-And the Moderating Effect of Professional Growth

摘要


服務業人員如何運用服務創新理念與個人專業成長促進團隊學習,以達到工作績效是十分重要課題。本研究主要探討壽險業務員團隊學習與服務創新帶來的工作效益,以及專業成長之影響,採問卷調查法與結構方程模式進行分析。研究發現團隊學習對服務創新與工作績效,以及服務創新對工作績效有正向顯著的影響;服務創新對團隊學習與工作績效間之關係具有中介效果,且專業成長具有調節效果。本研究提供保險業或相關企業及未來研究之參考建議。

並列摘要


It is an important issue for service industry sales to apply service innovation and professional growth to enhance team learning and achieve task performance. This study mainly explores the relationships between team learning, service innovation, professional growth, and task performance of insurance company sales. This study adopted questionnaire survey method and structural equation modelling to analyze data. The results indicate that team learning has positive and significant effects on service innovation and task performance. Service innovation has a significant positive effect on task performance. This study further demonstrates the mediating effect of service innovation and the moderating effect of professional growth on the relationship between team learning and task performance. This study provides specific recommendations to insurance industry, related enterprise, and future research.

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