影響台灣各縣市選物販賣機家數與銷售額之因素

Factors of Store Numbers and Sales of Claw Vender Machines in Taiwan's Administrative Regions

胡均立(Jin-Li Hu) ； 陳怡州(Yi-Chou Chen) ； 蔡宜璇(Yi-Hsuan Tsai)

《創新與管理》 18卷1期 (2022/01) Pp. 1-26

摘要

本研究探討影響台灣各縣市選物販賣機家數與銷售額的因素，以全台20個縣市（不含金門縣跟連江縣）2013年6月至2018年12月底每半年期間資料，變數利用兩個景氣指標（失業率、勞動力參與率）及四個人口變數（外籍勞工人口數對本國人口數比率、15歲以上民間人口之教育程度大專及以上比率、65歲以上老年人口比率和7－18歲人口比率）來進行迴歸實證分析。實證結果顯示，當失業率上升或勞動力參與率下降時，選物販賣機家數跟銷售額則呈現上升現象。而外籍勞工、老年人及7-18歲學童與選物販賣機家數與銷售額有正向關係，是主要消費客群。

關鍵字

選物販賣機 ； 夾娃娃機 ； 無人商店 ； 微型創業 ； 自動販賣機

並列摘要

The purpose of this study is to explore the factors which impact store numbers and sales of claw vender machines in selected twenty Taiwan's administrative regions (excluding Jinmen County and Lianjiang County) by semi-annual data from June 2013 to December 2018. The independent variables include two business indicators (unemployment rate and labor force participation rate). The other four independent variables belong to the demographic structure, including foreign workers compared to local population ratio, the education degree above university for upper fifteen years old population, elderly population ratio, and seven to eighteen years old people ratio. The empirical results show that the fever of claw vender machines is a counter-business cycle indicator. Moreover, the proportions of foreign workers, the elderly, and seven-to-eighteen years old people have significantly positive impacts on the store numbers and sales of claw vender machines. They are major customers of claw vender machines.

並列關鍵字

Claw vender machine ； Un-manned store ； Self-service store ； Micro-entrepreneur ； Vending machine