運動電影觀賞體驗與運動態度之研究

本研究旨於探究大專校院生觀賞運動電影後，其觀賞體驗與運動態度的現況，並探討觀賞體驗與運動態度之關聯性及其預測模式分析。經由問卷調查法，以大臺北地區大專校院生為研究對象，共計發出633份問卷，有效回收620份，回收率98.1%，其中，以描述性統計瞭解人口背景變項及觀賞體驗與運動態度現況，以Pearson積差相關分析觀賞體驗與運動態度之關係，並進一步運用階層迴歸針對其解釋情形進行分析。研究結果顯示：一、運動電影觀賞體驗與運動態度趨於正向評價；二、運動電影觀賞體驗與運動態度呈高度正相關；三、運動電影觀賞之「情感體驗」、「思考體驗」、「行動體驗」、「關聯體驗」對整體運動態度具顯著正向解釋力。由此可知曉，大專校院可將運動電影觀賞，納入體育課程或運動鑑賞課程，藉以培養運動知能，透過運動觀賞，學習其中具教育性與文化性的內涵與意義，並藉由觀賞運動，進而建立良好運動價值觀與運動態度。

關鍵字

電影賞析；運動觀賞；策略體驗模組；運動態度；運動鑑賞

並列摘要

This study explored the experience and exercise attitude of audiences after watching sports movies. This study targeted university students in the Taipei area as the participants. A total of 620 copies of valid questionnaires were distributed. Descriptive statistics, Pearson correlation, and hierarchical regression were used to analyze participant data, and the results indicated that (a) university students who watched sports movies tended to evaluate the audience experience positively and exhibit positive exercise attitude; (b) the audiences' experience of sensing, feeling, thinking, action, association, and exercise attitude were highly correlated with knowledge, affection, and behavior, and (c) the audiences' experience of feeling, thinking, action, and association were the most effective variables for explaining exercise attitude. According to the results, sports-movie watching can be incorporated into physical education curricula or used as a sports appreciation teaching method in universities. Students can develop sports knowledge and learn the educational and cultural value of sports by watching sports movies. In addition, sports-movie watching can enhance the sports motivation of students, enabling them to develop positive behaviors and establish positive values regarding sports.