海洋運動發展策略評估

Evaluation of Marine Sports Development Strategy

許振明(Jen-Ming Shiu)

《臺灣體育運動管理學報》 19卷2期 (2019/12) Pp. 253-294

https://doi.org/10.6547/tassm.201912_19(2).0004

摘要

目的：旨在探討海洋運動發展重要策略因素與指標，藉以評估有關因素權重，據以選擇適當策略並提供相關單位致力經營管理方向參考。方法：以內容分析相關策略因素，再以問卷調查徵詢15位領域專家意見，透過模糊德爾菲法及分析網路程序法評估關鍵性策略因子及其權重優先次序，並選出最佳發展策略。結果：經評選海洋運動發展策略有5個變項20項重要策略指標，其中以環境與生態、教育與文化、執行與控制為權重值較高變項；而在策略準則下指標，其總體權重優先順序為環境生態保育永續利用、運動教育增強水域技能、水域教育提升親水觀念、加強海域管理確保安全、完善交通提升可及易達、規劃開發建構優質環境、研修法規健全法令規章、整合資源有效規劃運用、規劃興建設施充實條件與務實研究促進水域發展為前10優先權重策略指標，顯示海洋運動發展應重視環境與生態以環境生態保育永續利用為思考，並重視教育與文化之運動教育增強水域技能、水域教育提升親水觀念為重點，而在管理與執行側重加強海域管理確保安全。結論：基於海洋運動發展，政府、產業經營與從業人員及研究單位應可檢視相關重要關鍵變數與策略，據以列為優先發展方向，當能有效提升海洋運動發展之綜效。

關鍵字

海洋運動 ； 內容分析法 ； 模糊德爾菲法 ； 分析網路程序法

並列摘要

Purposes: The purposes of this study are to determine the crucial strategic factors and indexes of marine sports development and to evaluate the weights of these factors. The proper strategies can be implemented and provided to the relevant authorities as a management reference. Methods: A questionnaire is conducted to ascertain the opinions of experts in the field, and the related strategic factors are identified from the contents. The fuzzy Delphi method and analytic network process are employed to measure the crucial strategic factors and their weights and to determine the fittest developmental strategy. Results: After factor selection, 5 varieties and 20 crucial strategic indexes are obtained. Environment and ecology, education and culture, and execution and control are the varieties with the highest weights. Environmental conservation, marine sport skills education, water recreational education, enhancement of sea area management for safety, well-established transportation, an environmental development plan, law amendment, integration of resources for effective application, facility construction, and pragmatic research on water areas are discovered to be the 10 strategic indexes with the highest weights. These findings indicate that the development of marine sports should address the concept of sustainability with respect to the environment and ecological resources, place emphasis on cultural sports that enhance water-related skills education, familiarize people with water recreation, and manage sea areas to ensure personal safety. Conclusion: To develop marine sports, the government, personnel of establishments, industry managers, marine recreation businesses, and researchers should consider the crucial varieties and strategic indexes obtained in this study and correspondingly determine their priorities to promote marine sports efficiently.

並列關鍵字

marine sports ； content analysis ； fuzzy Delphi method ； analytic network process

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