職場運動健身促進之推展策略分析

Research on the Promotion of Sports and Fitness in workspaces

高小芳(Shiau-Fang Gua)

《運動管理》 31期 (2016/01) Pp. 3-16

摘要

職工的健康可說是企業的最大資產，因為工作效率的提昇才能為企業賺進更多的財富。而擁有良好身心健康的職工才能迅速完成企業目標、創造利潤，另一方面更可降低公司在醫療支出，照顧孱弱職工的相關成本。因此，如何促進勞工的健康體適能並延緩老化，使其維持工作上所需的體能以確保生產力是未來職場運動計畫推展之重要課題。而如何讓運動計畫介入職場以促進健康體適能達到企業永續經營之目標則是相關行政機構及企業體勞僱雙方都要努力面臨的課題。各國推展職工運動的各有其特色，亦是學習效法的對象。職工運動施政的成效，必須從投入、處理、產出三方面加以評估。從縣市首長支持程度、組織運作、理念宣導、資源整合及活動推展、運動體驗品質以及新增運動人口等，加以評估分析。積極推動職工運動的政策，是政府及企業主應有的概念。運動健身促進策略不僅需要增加職工的體適能水平及社會參與機會，也需要有外在環境支持，將運動健身服務重新定位，並且提供運動健身促進的公共政策與目標。

關鍵字

職工 ； 身體活動 ； 健康促進

並列摘要

The health of employees is the biggest assets of enterprises. Good health helps employees to accomplish works in high efficiency. It can not only increase the profits of enterprises, but also reduce the medical budget and the actual outlay for employees' healthcare. For enterprises, it is crucial to improve employees' health and slow down the aging to keep their working stamina. How to introduce sport projects to enterprises, promote employees' health, and further, achieve sustainable development goals are important issues for related administrative organs and both employers and employees. The administrative effects of the promotion of sports and fitness in workplaces must be evaluated by following three faces-- investment, processing, and output. For example, it could be analyzed from the support level of the mayor, the operating process of government, the advocacy of ideas, the integration of resources, the promoting of activities, the quality of sport experiences, and the increasing of new sporting population, etc. To promote sports and fitness positively is essential to the government and the employers particularly. In successful sports and fitness promoting projects, the acceding occasions and the employees' health level should be increased, and the external environment support is needed, too. The government must reposition the service of sports and offer relevant favorable policies and objectives about promoting sports and fitness.

並列關鍵字

employee ； physical activity ； health promotion