以賽會志工參與動機淺談策略性人力資源管理

Preliminary analysis of Strategic Human Resource Management Based on the Motivation of Volunteers in the Competition

李唯一(Li,Wei Yi) ； 吳慧卿(Wu,Hui Chin)

《運動管理》 51期 (2021/01) Pp. 34-49

摘要

隨著各類賽會的規模和質量都逐漸提高，賽會志工的需求也逐年增長，因此如何防止志工的流失是一個重要的議題。本文透過需求層次理論分別分析國際大型賽會與區域級賽會志工的參與動機，並從選、訓、育、留四個角度提出有效的策略性人力資源管理，作為後續實務操作之建議。通過整理過往研究後發現國際賽會志工的參與動機主要集中在自我實現需求與尊重需求層級，而區域級賽會志工的動機卻存在兩極化，其可能原因包括不同的參與成本、賽會要求等。主辦方應將志工的參與動機納入志工管理，針對不同的賽會規模與目標對志工之人力資源進行不同的規劃。

關鍵字

需求層級理論 ； 人力資源規畫 ； 志工需求 ； 志工管理

並列摘要

With the gradual improvement of the scale and quality of various competitions, the demand for competition volunteers has also increased year by year. Therefore, how to prevent the loss of volunteers is an important issue. Based on the hierarchy of needs theory, this paper analyzes the motivation of volunteers in major international competitions and regional competitions and proposes effective strategic human resource management from the four perspectives of selection, training, education, and retention as recommendations for subsequent practical operations. After sorting out past research, it is found that the motivations of volunteers in international competitions are mainly at the level of self-fulfillment and respect, while the motivations of volunteers in regional competitions are polarized. The possible reasons include different participation costs and competition requirements. The organizer should incorporate the motivation of volunteers into volunteer management and make different plans for volunteers' human resources according to different scales and goals of the competition.

並列關鍵字

demand hierarchy theory ； human resource planning ； volunteer demand ； volunteer management