This paper uses the method of IV-GMM to do an intensive empirical study of factors that affect trade in cultural products, based on the cultural exports data for 11 OECD countries, covering the period 2001-2010. Reasonable to overcome the influence of endogeneity, we correct the problem of estimated bias on related variables in traditional literature. According to the research, cultural distance plays a decisive role in the factors affecting cultural trade, the elasticity of which is -2.1%; Second is the geographical distance, whose elasticity is -0.419%; However, linguistic distance does not have significant interpretability. Besides, characteristic of addictive consumption on cultural products has a sustained and significant positive impact on cultural trade.